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Giving Back

Every month a portion of our sales are donated to a chosen philanthropy. Since our founding in 1992, giving back has been a core priority. We are deeply grateful to you, our customers, for making this possible.

As a family-owned business rooted in American traditions, we are proud to support causes that resonate with us, particularly those benefiting children, the military, and animals- causes we believe everyone can feel good about championing.

We invite you to watch for our newsletter, which highlights the philanthropy we’re supporting each month. If you’d like to learn more about any of the organizations we support, we’ve curated a library of them below for your convenience.

This Month's Philanthropy

Wasatch Backcountry Rescue (WBR)
Wasatch Backcountry Rescue (WBR)

Wasatch Backcountry Rescue (WBR) is a nonprofit team of elite avalanche professionals dedicated to saving lives in Utah’s Wasatch Mountains. Working alongside county Search and Rescue teams, WBR provides rapid response to avalanches, winter emergencies, and medical evacuations using highly trained rescuers and search dogs. Their deep knowledge of local terrain and snow conditions makes them a critical first line of response in one of the country’s busiest backcountry regions.

Beyond rescue, WBR is committed to prevention through education- teaching backcountry users safe travel practices and self-rescue skills. Made up of top ski and field experts and connected globally through alpine rescue networks, WBR combines innovation, training, and collaboration to protect and serve the mountain community.

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